Last week I made a silly purchase. I bought a 60 year old vacuum tube. But really, what I bought, was a story. A story of how to think about technology – how it is changing our lives – and how we should focus our online efforts to ensure we get: All the BENEFITS and… Continue reading What a 1940’s Computer Can Teach Us About Online Success
What The Olympics Can Teach Us About Online Success
Why do we watch the Olympics? What can someone in media and publishing learn from this event to help them succeed in their goals – in particular, transitioning an editorial and business model from print to web? My theory:… We watch the Olympics to experience GREATNESS. The Olympics challenge us. It inspires us. These athletes… Continue reading What The Olympics Can Teach Us About Online Success
Zine Culture: From Print to Web
Me in 1994, laying out an issue of my zine. I love magazines. When I was in college, my schoolwork took a backseat to my obsession: Publishing My Own Magazine. Of course, it was called a zine back then, which meant it was an underground, do-it-yourself product, created without commercial success in mind, driven… Continue reading Zine Culture: From Print to Web
Event Coverage: Engaging Readers & Stretching Resources
While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following: Extend your coverage Further engage your industry Maximize your resources What can coverage look like? Feasibly: Multiple articles a day Multiple blog entries… Continue reading Event Coverage: Engaging Readers & Stretching Resources
What Bruce Springsteen Can Teach Us About Online Success
On Monday, I took my brother to see Bruce Springsteen as a way to celebrate his birthday. But truth be told, I had an ulterior motive: I wanted to experience GREATNESS. I am not a huge Bruce fan, I generally like his music as much as the next person, and being from Jersey, take a… Continue reading What Bruce Springsteen Can Teach Us About Online Success
Facebook Changed My Life. It Can Change Your Industry.
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans. Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond. FACEBOOK CHANGED… Continue reading Facebook Changed My Life. It Can Change Your Industry.
The Mobile Web: Living in The Cloud
A month ago the iPhone 3G was announced. During the announcement presentation, the Internet was sometimes described as a “cloud,” that can store information, and is universally present. And I can’t help but feel that soon, we will all live in the clouds. Clouds that follow us, and become the center of our lives. Your… Continue reading The Mobile Web: Living in The Cloud
Risk: An Essential Ingredient to Innovation
This week I am reading "The Pixar Touch," which gives a detailed history of the company. One great nugget: "The odysseys of… Pixar as a whole, bring to mind the observation of the maverick economist Joseph Schumpeter that successful innovation "is a feat not of intellect, but of will." Writing about the psychology of entrepreneurs… Continue reading Risk: An Essential Ingredient to Innovation
Quality & Longevity: The Life of Joseph Juran
In March, Joseph Juran passed away at 103 years of age. Some of his accomplishments: Helped establish the field of quality management, which lead to the development of Six Sigma and lean manufacturing. Created the 80-20 rule, otherwise known as the Pereto principle. But what struck me most was the power of his longevity: His… Continue reading Quality & Longevity: The Life of Joseph Juran
Swimming the Oceans: Finding New Markets
I am reading the book Blue Ocean Strategy. It centers on the metaphor that red oceans represent the market space where all of your competitors operate. It is red, because it is bloody with competition. (sorry about the graphic imagery, I didn’t write the book!) On the other hand, blue oceans are uncontested new markets… Continue reading Swimming the Oceans: Finding New Markets