The NY Times will begin a new marketing campaign that focuses on the quality of their journalism. Vanity Fair columnist Michael Wolff had this response:”A branding campaign for The New York Times seems like an odd thing to me,” he said. “They essentially have a branding campaign that arrives every day — the paper, the… Continue reading NY Times Markets its Journalism
Online Ad Revenue Cat & Mouse Chase
Some worries this week about the strength of the online ad revenue business.
The Beauty of Tagging
Matt McAlister looks at the pros and cons of tagging:“tags are hugely valuable. They expose important meta data at an abstraction level that was previously hidden in the Internet user interface. They are connective tissue allowing data sources to talk to each other in meaningful ways. And human-edited tags can balance the inaccuracies of machine… Continue reading The Beauty of Tagging
Search Engine Rankings
“comScore Networks today released its monthly qSearch analysis of activity across competitive search engines… Google Regains Some Ground from Previous Month’s Share Decline with 0.4 Share Point Increase in August Rankings.”
Google AdSense in Email Newsletters
From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”
The Social Bookmarking Faceoff
Read/Write Web looks at the evolution of social bookmarking, and catalogs the features of each company offering this service.
Despite Social Media, Face-to-Face Thrives
With communication technology as it is, the International Herald Tribune asks “So why does anybody go anywhere?” Their answer:“Because customers and clients expect it; because competitors travel; because the march of technology has not managed to produce an equal to the handshake.” As online social networking overwhelms so many lives, I don’t get the impression… Continue reading Despite Social Media, Face-to-Face Thrives
Good Content Needs Good Distribution
BusinessWeek talks about how content alone will not bring success to media companies – distribution is key: “What works for a media company’s stock price right now is the whizbang pairing of content with some kind of next-generation distribution.”
Publisher Tells Google to Stay Away from their Content
A Belgian newspaper has won a court order telling Google to stop reproducing their content through the Google Website:”We are asking for Google to pay and seek our authorisation to use our content … Google sells advertising and makes money on our content,” Boribon told Reuters, confirming reports in Belgian media.” As so many are… Continue reading Publisher Tells Google to Stay Away from their Content
Threats to Journalism
The story of HP’s tactics to uncover media leaks keeps getting deeper and more unnerving: “HP’s leak investigation involved planting false documents, following HP board members and journalists, watching their homes, and obtaining calling records for hundreds of phone numbers belonging to HP directors, journalists and their spouses, according to a consultant’s report and the… Continue reading Threats to Journalism