NY Times Markets its Journalism

The NY Times will begin a new marketing campaign that focuses on the quality of their journalism. Vanity Fair columnist Michael Wolff had this response:”A branding campaign for The New York Times seems like an odd thing to me,” he said. “They essentially have a branding campaign that arrives every day — the paper, the piece of media that any other company would use for its brand campaigns.

“If it’s fundamentally directed at the consumer, again I would say, Why? What’s the point here other than to make The Times itself feel better?”