Category: web metrics

For Publishers Online: Circulation Could See Wild Mood Swings

Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out to… Continue reading For Publishers Online: Circulation Could See Wild Mood Swings

Google Analytics Relaunches

Google just relaunched their analytics tool with a bevvy of new features. While I dont’ use Google Analytics, I think it is really interesting how powerful tools such as this are becoming increasingly available – for free – to the average web user.

“Time Spent” Replaces “Page View” as Metric of Choice

The Wall Street Journal reports on the shift from page view metrics to time spent metrics: “Page views have been a major barometer of a Web site’s popularity and help set advertising rates, but the measure is becoming less relevant. Online publishers and advertisers say page views don’t capture consumer loyalty to a site or… Continue reading “Time Spent” Replaces “Page View” as Metric of Choice

Hold Those Web Metrics!

ComScore proclaims that using cookies to determine your web metrics can overestimate your audience size by a factor of 2.5. The cause: frequent cookie deletion by 3 out of 10 U.S. internet users.

Making Money Online May Be Harder Than Previously Believed

A few interesting articles discuss how to monetize the web. The New York Times states that “Popularity Might Not Be Enough.” A recent report indicates that if you want to build an ad-supported online media business, that is supported by a staff that creates original content, the numbers simply don’t work out. You would need… Continue reading Making Money Online May Be Harder Than Previously Believed

What the ‘Social Web’ Thinks of You

Remember how concerned you were in high school about what people thought of you? Well, Read/Write Web checks out what the ‘social web’ thinks of them, by checking out their appreances on Digg, del.icio.us, and their own comments. An interesting how-to guide, with their conclusion: “Using social information to measure user information is an effective… Continue reading What the ‘Social Web’ Thinks of You

Improvements to Alexa

The free traffic ranking tool Alexa has made some improvements to their system: Addition of geography of users. A site’s traffic rank in other countries. Modification to their ‘reach’ data.

Are Media Companies Leaders, or Followers?

Week after week, I link to articles that profile the massive changes going on within media and journalism. Each illustrates companies and people who are coping with a change in their industry that they are forced to endure. Perhaps these changes are discussed as “opportunities” in some articles; in others, but in many, they are… Continue reading Are Media Companies Leaders, or Followers?

Confusion: Online Ads, Web Metrics and RSS

Think about this for awhile: “Google is projected to pocket a full quarter of US online advertising market in 2006.” Marketwatch and eMarketer also report on this story. To help you get a piece of this pie, here are the Top 35 Most Profitable Keywords in AdSense system: “Expensive keyword” (high CPC) isn’t equal to… Continue reading Confusion: Online Ads, Web Metrics and RSS