Interesting news from around the web: The LA Times gives a fascinating look at the real value of journalism in the world. In the article, Susan D. Moeller and Moisés Naím talk about the deaths of reporters in search of truth, including the recent death of Anna Politkovskaya. “It is harder to quash the millions… Continue reading News of the Week
Category: social media
Social Media Fragmenting Audiences
Publishing 2.0 reports on reasons for changes in the ad industry: Mass advertising of mass brands is dying Audiences are fragmenting at an exponential rate The share of media time spend online is rapidly growing Online video has arrived Google has made billions on direct response advertising, finally realizing the promise of the Web to… Continue reading Social Media Fragmenting Audiences
8 Ways to Monetize Social Networks
Fred Stutzman takes a look at the ways to monetize social networks. His list includes: Ads Product affiliation groups Partnership Opportunities Micropayments User payments/gatekeeping fees Exogenous or alternative markets Brokering of trust The negotiation of community Brilliant commentary, and he spends a lot of time focusing on the true value of these networks and how… Continue reading 8 Ways to Monetize Social Networks
The Limits of Social Media
Netflix just announced a contest that will award $1 million to the person who can improve their recommendation engine by 10% or more: ““Most of the easy stuff has been squeezed out already,” he said, adding that it had become increasingly difficult to make substantial progress in predicting accuracy.” I found it odd that the… Continue reading The Limits of Social Media
Trends to Conquer the Online World
Some interesting insights from the recent Future of Web Apps Conference 2006. AU Interactive gives there recap from the conference titled “10 Things That Will Make Or Break Your Website.” Included on the list are: Make the website easy to use. Then make it easier. Obsess about your copy and how you communicate to your… Continue reading Trends to Conquer the Online World
Citizen Journalism 101
Mark Glaser gives us “Your Guide to Citizen Journalism.” In it he gives a brief history of the concept with examples. Some excerpts: “One of the main concepts behind citizen journalism is that mainstream media reporters and producers are not the exclusive center of knowledge on a subject — the audience knows more collectively than… Continue reading Citizen Journalism 101
Cashing in on the Long Tail
David Berlind has a great post about a recent talk that AOL’s CEO John Miller recently gave about online growth and user generated media, among other topics. Excerpts from David’s summary of the talk: “…the bottom line is that if people are spending more of their time online, and the number of hours in the… Continue reading Cashing in on the Long Tail
A Social Network Opens Up. MySpace for Adults?
In what will prove to be a great experiment, Facebook, the social network for university students, is opening up to everyone. Yes, that means you to: “This includes your friends who graduated pre-Facebook (yes, there was such a time), your friends who don’t have school or work email addresses, and your friends whose schools don’t… Continue reading A Social Network Opens Up. MySpace for Adults?
Online Advertising Shows Publishers Where the Money Is
A series of web advertising news this week. PaidContent reports on the state of internet advertising: a 37% increase year over year. “Pete Petrusky, Director, Entertainment & Media Practice, PricewaterhouseCoopers: “With the seventh consecutive quarter of growth behind us we are confident that the Internet will continue to reconcile the imbalances between its share of… Continue reading Online Advertising Shows Publishers Where the Money Is
Lasting Benefits of Social Media?
Yesterday, I talked about how the value of face-to-face communication has not diminished in our online social media world. BL Ochman talks about this concept and takes it a step further, reflecting on the sheer power of physical groups that remains for years down the road. I think this is a very interesting point. I… Continue reading Lasting Benefits of Social Media?