The BBC’s director-general, Mark Thompson, is pushing for more video and online capabilities for the BBC: “If we do not invest in this future, if we instead draw up the wagons around our existing services, the BBC will rapidly cease to be relevant to our audiences and will lose its power to be a force… Continue reading BBC Looks Towards Expansion, Not Protection
Category: online video
Evening News Programs Fitting a Square Peg in a Round Hole?
Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News: “But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for… Continue reading Evening News Programs Fitting a Square Peg in a Round Hole?
Google Launches Video Ads
Google is now offering YouTube videos in it popular AdSense advertising network: “We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You… Continue reading Google Launches Video Ads
Online Editorial Strategy at Reed Business Information
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
When Brands Break Free of Their Delivery Channel
Saturday Night Live is becoming a brand that no longer needs a TV or NBC.com in order to reach viewers. As a string of recent “online hit videos” illustrate, SNL is seeing a huge surge in popularity by posting to YouTube. Which leads me to ask: Will brands need to own the delivery channels anymore?… Continue reading When Brands Break Free of Their Delivery Channel
All Audiences are Niche Audiences
The New York Times looks at how time shifting TV programs is affecting the medium and our culture: “Media consumers have said, loudly and repeatedly, that they want to watch what they want, when and where they want it. Last week NBC called that bluff, saying that its prime-time broadcast schedule would be there for… Continue reading All Audiences are Niche Audiences
NBC Moves Programming Online in Ad-Supported Site
NBC just took a big jump into the online world, offering its shows for free through AOL: “NBC will start offering its top television shows as ad-supported downloads this fall (autumn) from the NBC Direct website.””The announcement is a major setback for the NBC/ News Corp joint venture Hulu, which was originally set up to… Continue reading NBC Moves Programming Online in Ad-Supported Site
Online Video Consumption: By the Numbers
Comscore released some interesting metrics for online video consumption in July: Online viewers watched an average of more than three hours of online video during the month (181 minutes). The average online video duration was 2.7 minutes. Nearly three out of four (74.2 percent) U.S. Internet users viewed video online. More than one out of… Continue reading Online Video Consumption: By the Numbers
92% of Largest Newspapers Offer Online Video
A new report from the Bivings Group shows widespread adoption of video on the websites of newspapers: “The study said 92 percent of the largest 100 U.S. newspaper sites are offering video, a 31 percent jump from last year. Thirty-nine papers offer original video content, 26 use video streams from the Associated Press, 13 offer… Continue reading 92% of Largest Newspapers Offer Online Video
YouTube Reinvents the Video Ad: Let the Games Begin
Jordan McCollum gives a recap of YouTube’s foray into video advertising, called InVideo: “InVideo Ads appear 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. The time marker at the bottom… Continue reading YouTube Reinvents the Video Ad: Let the Games Begin