Matthew G. Nelson looks at how publishers like the Wall Street Journal are creating sponsored news sections: “As traditional print advertising revenues dwindle, WSJ and other news organizations are searching for new means of working with advertisers, including creating sites that link their news content directly to issues a brand wants to be identified with.… Continue reading Wall Street Journal Launches Sponsored News Sections
Category: journalism
Bits of Goodness from the Online News Association Conference
Mindy McAdams offers a recap of the Online News Association conference in Toronto. Lots of good bits in here. One interesting quote pinpoints the difference between generations: “Your children will not read newspapers” — because they can’t communicate there.” — Leonard Brody, of NowPublic.com Since recaping recaps seems kind of silly, here are four posts… Continue reading Bits of Goodness from the Online News Association Conference
Online Journalism: More Than Just Another Distribution Channel
Fred Wilson had a brief post that includes a chart that displays his listening habits for this year. In one graphic, you see his interest in each band wax and wane. This data is based on music he actually listened to throught the Last.fm online music service. As we all collect snapshots of our lived,… Continue reading Online Journalism: More Than Just Another Distribution Channel
Evening News Programs Fitting a Square Peg in a Round Hole?
Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News: “But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for… Continue reading Evening News Programs Fitting a Square Peg in a Round Hole?
Online Editorial Strategy at Reed Business Information
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
Are Journalists Killing Journalism?
Don’t you just love when CNN sends you a breaking news email, and it is about Britney Spears and her baby, or Paris Hilton entering or exiting jail? Author Jake Halpern takes a look at our growing obsession with celebrity gossip, often at the expense of reporting on more serious topics: “A word-count analysis of… Continue reading Are Journalists Killing Journalism?
Journalism Evolving Past the Need for Paper
The New York Times’ deputy managing editor praised staffers for their ability to tell compelling stories online, without the need for the newspaper: “Times have changed. Our online storytelling skills have evolved to the point where you really can get the whole story without reading a newspaper article. It’s a remarkably rich experience that goes… Continue reading Journalism Evolving Past the Need for Paper
Creating Unique News Coverage is Key to Online Success
Scott Karp looks at how a deal between Google and wire services such as the Associated Press, puts pressure on news organizations to create truly unique high value reporting: “Here’s the next question that all news organizations need to ask themselves — what’s UNIQUE about your coverage of a big story? Google News has purged… Continue reading Creating Unique News Coverage is Key to Online Success
Journalism as Living Document
As the New York Times and other brands put more of their archived content online, it seems that it is causing trouble for some: “But if the Times is using search-engine-optimization techniques to push articles toward the top of search-engine results, does it have any ethical obligation to ensure that old errors, distortions, or omissions… Continue reading Journalism as Living Document
Journalism School Rethinks What it Means to be a Journalist
Chicago Magazine takes a look at radical upheavals in the curriculum at the Medill School of Journalism, at NorthWestern University. With a greater focus on multimedia, and listening to the needs of readers, some students and faculties are crying foul. Highly recommended article on where journalism is going, and its implications. (thanks to Rod Sutton… Continue reading Journalism School Rethinks What it Means to be a Journalist