Blog Value

In a world where reality TV mints new mini-celebrities by the dozens every month, the question has been raised: what is the value of a blogger? Robert Soble responds to a post by Don Dodge: “Here’s a question for Don: would you have invested $5 million in Howard Stern? How about Oprah Winfrey? Martha Stewart?… Continue reading Blog Value

Blog Ad Network at Washington Post

Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.” Darren Rowse had this to say: “It’s definitely an… Continue reading Blog Ad Network at Washington Post

Content Aggregation Changes Publishing

Folio: magazine looks at how content aggregation on the web has changed the rules of publishing: “Some of our competitors have our content on their sites and we have our competitors’ content on our site right now,” says Orum, referencing IDG’s Web site.”  The article points out that original content, and a unique overall… Continue reading Content Aggregation Changes Publishing