Posted in content, journalists on Nov 3rd, 2009
I have been swimming in the web metrics for several of RBI’s brands recently, and am constantly amazed at the insights that pop up. The question I am given again and again is:
"How can we increase performance?"
Sometimes this question is with regards to an entire editorial strategy, other times it is focusing on just [...]
Posted in content, journalists, long tail on Oct 26th, 2009
Today, I want to discuss how an editor or content creator can use some really basic web analytics to improve the performance of their products and deliver higher return-on-investment for their efforts.
The chart above is a pretty typical example of a "long tail" graph. I made up the numbers above, but let’s consider that it [...]
Posted in advertising, community, innovation, journalists, marketing on Jun 5th, 2009
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have at their disposal. Today, I want to extend this discussion by looking at how editorial, sales, and advertisers can coordinate [...]
Posted in B2B, journalists, media on Apr 10th, 2009
The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media.
It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business and [...]
Posted in journalists, twitter on Feb 20th, 2009
Here at Reed Business Information, many brands and editors have drank the Twitter Kool-Aid. Now we have to figure out something important:
Is this worth our time and effort?
Journalists, marketers and other folks at RBI are incredibly busy people. If they are using Twitter, what is the return on investment for their time and effort?
I decided [...]
Posted in B2B, community, innovation, journalists on Feb 13th, 2009
New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough [...]
Posted in journalists on Dec 29th, 2008
A few weeks back, I shared a case study about how the staff of Library Journal put a strategy behind the rollout of a big feature on the web, and saw amazing results compared to the previous year. The team just took another step down that road, this time with a big November feature, which [...]
Posted in journalists, media on Dec 1st, 2008
I attended an event for the author Malcolm Gladwell, where he gave a chat and did a book signing. I found the entire experience fascinating.
I arrived nearly 2 hours early to get a good seat up front, and I was not alone. He spoke about his new book, Outliers, and some of the secrets to [...]
Posted in journalists, podcasting on Sep 19th, 2008
Guest column by Peter Welander, Control Engineering process industries editor.
This column is intended to help provide technical advice for editors with the hopes of creating improved audio quality in podcasts, videos, and other online products. Please send your questions.
Since it isn’t always convenient to record a podcast face-to-face, sometimes we have to depend on recording [...]
Posted in journalists, twitter on Jan 23rd, 2008
If there is one trend that journalists should pay attention to right now, I would say that it is the microblogging platform Twitter. Why? Because its snowball affect is coming quickly, and you have the chance to be a part of its evolution, instead of playing catch-up with other platforms like social media, video, blogging [...]