Tying Web Analytics to Business Strategy

by Dan Blank on December 19, 2007

Reid Carr talks about taking web analytics a step further, and tying them to business strategy.

“The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight connections between marketing activities and sales.”

(Thanks to Dina Malen for the link!)

Previous post:

Next post: