A new study shows the impact of consumer-generated reviews on offline purchasing behavior:
“The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline.”
“The study… […]
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Posted in widgets on Nov 29th, 2007
USA Today illustrates how widgets are catapulting some small companies into success:
“For nearly a decade, GarageBand.com was the quintessential struggling Web company, barely hanging on as it burned through $17 million. Until widgets.”
“Since it developed a widget, one of the mini-Web applications now flourishing on Facebook and other social-networking sites, the company — renamed iLike […]
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Posted in blogging, long tail on Nov 29th, 2007
Alex Iskold states that “There’s No Money In The Long Tail of the Blogosphere.”
“Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail […]
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Posted in Google on Nov 27th, 2007
It is amazing how we treat Google with the innocence of a child, increasingly giving them trust and power over our information that we would never consider giving another company, or even a government or agency.
As if Google doesn’t already control enough of the web, and enough of our personal information, they are about to […]
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Posted in media, news on Nov 27th, 2007
BBC News has shaken up their operations to better leverage all media:
“… today is a very big day for BBC News which has now been re-organised in a fully multimedia fashion… up until today the editorial decisions have been taken separately in three different departments – Radio News, News Interactive and TV News. Now those […]
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Posted in blogging on Nov 27th, 2007
Dave Winer is looking to create an active community around his blog, where members could “vote” up stories, as one would do on Digg.com.
“…it would serve as an editorial system. Only members could participate in the social functions, but anyone could read the results. You could see what the community decided was important at […]
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Posted in blogging, Google, marketing, seo on Nov 27th, 2007
Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google:
Consider that Google owns…
the #1 search portal
a leading email service
a leading customized home page
a leading […]
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Posted in journalists, blogging on Nov 27th, 2007
Nikki Finke, who manages the blog “Deadline Hollywood Daily,” points out how she differs from more established media outlets:
“I don’t think I’m a better journalist than anybody else,” she said. “I don’t think I’m a harder-working journalist than anybody else. I do think I have a forum where I have more freedom than anybody else.”
It […]
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Posted in journalists, news, social networks on Nov 27th, 2007
You know how teenagers are always clammoring for new ways to learn about politics and interact with broadcast news teams? Well, Facebook is answering that call:
“ABC News and Facebook have formally established a partnership — the site’s first with a news organization — that allows Facebook members to electronically follow ABC reporters, view reports and […]
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Posted in customer experience on Nov 27th, 2007
As screens fill our lives and travel with us, content producers are looking to track how people consumer media in more holistic ways:
“Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows […]
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