While this idea is not new, the ways that we be experiencing it are just surfacing:
“As we move out of beta, what you will see is that book content integrated with the Web content (search results on Windows Live Search). What we are focusing more of our efforts on for live searching is integrating all of those content types together to give you the most relevant results.”
Freeing content from its medium is part of the promise of search, and underscores how the web is truly changing media. The medium is no longer the message.