The Value of Customer Experience

by Dan Blank on August 31, 2006

A brilliant rant about marketing and customer experience. Applicable to so many industries in so many situations:

“If the best way to help create passionate users is by helping users learn and get better, then we should put our power to entice, motivate, and inspire someone to buy more, and use it to entice, motivate, and inspire someone to learn more. In the end, those passionate users will evangelize our product or service far more credibly and honestly than we can.”

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