Online Marketing, Where the Dollars Will be in 2007

eMarketer reports on where marketing dollars were spent online in 2006, and where they will go in 2007. Some findings from the early adopters of the online marketing world: Marketers expect overall online spending to rise slightly from 47%. Search engine optimization (SEM) showed the biggest jump in 2006. Marketers like house e-mail lists, but… Continue reading Online Marketing, Where the Dollars Will be in 2007

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Rethinking Headlines: How SEO is Changing the Balance of Media

As journalists, bloggers, and content producers for the web carefully construct their headlines in order to attract traffic from search engines, CNET reports on the success that they have seen. The reason for the change? “Pithy, witty and provocative headlines–the pride of many an editor–are often useless and even counterproductive in getting the Web page… Continue reading Rethinking Headlines: How SEO is Changing the Balance of Media

Yahoo! Reaches Further – Local Mashups

It seems Yahoo is not only creating new brand destinations, but they are leveraging content streams to create homepages based on location as well. Our City: Bangalore is still being tested, but represents another way embracing mashups and niche content.

Yahoo! Moves in on Niche Websites

Yahoo! is looking to ride the wave of niche websites, launching Brand Universe, which intends to: “…create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment.” Their first site is for the Nintendo Wii. The page is an aggregation of Wii info from Yahoo’s… Continue reading Yahoo! Moves in on Niche Websites

Where Editorial, Marketing and Advertising Meet

Jeff Jarvis has started an interesting discussion regarding Pay Per Post, a service that pays bloggers to write about products & services. While this is not a new topic in any medium, it is particularly relevant in the current state of online media. As YouTube prepares to share revenue with those who upload content, this… Continue reading Where Editorial, Marketing and Advertising Meet

How Fragile We Are: The Life and Death of Social Networks

Flickr, a social network fueled by photo sharing has made some changes, and has some members of its community jumping ship. Some changes to Flickr: Limiting the maximum number of contacts, or ‘friends’ in your Flickr network. Each photo can have a maximum of 75 tags. They will be discontinuing their email-based Flickr sign in… Continue reading How Fragile We Are: The Life and Death of Social Networks

Where Do Blogs End?

Traditinal media is moving online. Blogs and individual content producers are gaining increasing credibility in the media landscape. Ryan Block, managing editor of Engadget asks this question: Is Engadget still a blog. His answers, and those of his readers, illustrate the evolving nature of online publishing.