Why Hyperlocal News Fails to Catch On

Scott Karp explains why “hyperlocal” web content is failing to catch on: “The problem with all the thinking on hyperlocal is that it’s focused on what we think people need, i.e. more local news reporting, not what they want, i.e. help getting things done…” “That doesn’t mean that hyperlocal can’t evolve in the 2.0 era… Continue reading Why Hyperlocal News Fails to Catch On

Categorized as news

Journalist as Aggregator

Wired profiles Nicole Lapin, host of CNN.com Live Video, the network’s 24-hour online news service. On her role as a journalist: “As an anchor in this new medium, what I do is a combination of traditional reporting and pointing people to where they can find the story told best.” “What [citizen journalists] do can be… Continue reading Journalist as Aggregator

Premature Reporting on the Web

Marc Andreessen illustrates how the the web has created a lot of premature “reporting,” especially among tech bloggers. He uses the example of the launch of Facebook’s new platform, which happened five weeks ago: “If the backlash against Facebook’s platform has begun, then let me now start the backlash against the backlash.”

Cleaning Up Your Online Reputation

Much like High Schoolers, now adults are becoming obsessed with their “reputation.” In this case, their online reputation. As more and more information about you is available on the web, some are turning to consulting firms to clean up their online reputation. Here is the story of one woman: “In December, Scheff turned to ReputationDefender,… Continue reading Cleaning Up Your Online Reputation

This Ad is Watching You

Yahoo announced a new tool for creating targeted ads on the web: “The product, Yahoo SmartAds, would help marketers create custom advertisements on the fly, using information on individual buyers and information on real prices and availability from the vendors. For example, a person who had recently searched for information about blenders might see an… Continue reading This Ad is Watching You

The Battle for Micro-Blogging: Twitter vs. Pownce

TechCrunch outlines the most recent battle between micro-blogging platforms, in this case: Twitter vs. Pownce: “The main differences: Twitter is mobile-ready, allowing users to receive friend requests and new messages via text message. And Pownce gives users more flexibility in communicating by allowing messages just to friends. Pownce also allows different kinds of messages –… Continue reading The Battle for Micro-Blogging: Twitter vs. Pownce

Categorized as blogging

The Life and Death of Bloggers

Jeremiah Owyang and Kent Newsome share two possible lifecycles of bloggers: Blogs That Die Which includes the following stages: Excitement Expectation Frustration Alienation Abandonment Blogs That Thrive Which includes the following stages: Excitement Expectation Focus Passion Achievement

Categorized as blogging