Journalism instructor Mindy McAdams shares 5 things to tell the students about how to prepare for a career in journalism: “…you need to have more than one skill. Another way to say that is, You need to have more than only print skills.” “If you have not taken any online skills courses at all, and… Continue reading Preparing Students for a Career in Journalism
Author: Dan Blank
Examples of Newspaper Success with Online Readers
Robert Niles looks at ‘three examples of online projects that connect with readers.‘ Here are some aspects of each: “Everybody had a seat at the table on Day One … reporter, editors, photo, web, videographer, etc. The result was an online package where video, graphics, documents and photos were smoothly integrated.” “The Gazette’s blog about… Continue reading Examples of Newspaper Success with Online Readers
Remembering How to Play
The coverage of the California wildfires gives another interesting look at how quickly reporting is evolving with the advent of new online tools and communities. What is most interesting is how the lines are blurring between official reporting from major media outlets, and information being gathered and shared from those directly affected and others throughout… Continue reading Remembering How to Play
Journalists Become Their Own Media Brands
Individual journalists are becoming their own media brands: “Reporters used to be one more byline in a sea of bylines,” said New York Times media columnist David Carr. “But through the nature of the Internet, people can become their own destination. I think a tendency to focus on personality and celebrity accrues, in a small… Continue reading Journalists Become Their Own Media Brands
Missing Print
While Farhad Manjoo has given up his subscription to the print edition of the New York Times, he reviews all that he misses about print. One example: The newspaper, first and chiefly, is easy to skim… It’s like a shopping mall of news; you don’t have to enter every store to have any fun. Just… Continue reading Missing Print
13 Components of Successful Online News Organziation
Jay Rosen shares a list of components that he feels make up the emerging model of a successful online news organization. The best part about his list is the many examples he includes to live sites.
The Randomness of Google PageRank
Darren Rowse over at Problogger.net, as well as others, are experiencing the whims of Google PageRank. In a single day, he dropped from a 6 to a 4. Lots of discussion in the comments – an interesting look at how the whims of Google can affect online success.
B2B: When Will Online Revenue Top Print Revenue?
A new report indicates strong growth in online revenue for B2B: “B-to-b digital advertising revenue will outpace print ad revenue by 2009, according to a new report from market research company Outsell.”
Condé Nast Looks for Online Audience Before Revenue
CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue
Facebook to Leverage “Social Graph” in Advertising
Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising