Examples of Newspaper Success with Online Readers

Robert Niles looks at ‘three examples of online projects that connect with readers.‘ Here are some aspects of each: “Everybody had a seat at the table on Day One … reporter, editors, photo, web, videographer, etc. The result was an online package where video, graphics, documents and photos were smoothly integrated.” “The Gazette’s blog about… Continue reading Examples of Newspaper Success with Online Readers

Remembering How to Play

The coverage of the California wildfires gives another interesting look at how quickly reporting is evolving with the advent of new online tools and communities. What is most interesting is how the lines are blurring between official reporting from major media outlets, and information being gathered and shared from those directly affected and others throughout… Continue reading Remembering How to Play

Missing Print

While Farhad Manjoo has given up his subscription to the print edition of the New York Times, he reviews all that he misses about print. One example: The newspaper, first and chiefly, is easy to skim… It’s like a shopping mall of news; you don’t have to enter every store to have any fun. Just… Continue reading Missing Print

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Categorized as print

The Randomness of Google PageRank

Darren Rowse over at Problogger.net, as well as others, are experiencing the whims of Google PageRank. In a single day, he dropped from a 6 to a 4. Lots of discussion in the comments – an interesting look at how the whims of Google can affect online success.

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Categorized as Google

B2B: When Will Online Revenue Top Print Revenue?

A new report indicates strong growth in online revenue for B2B: “B-to-b digital advertising revenue will outpace print ad revenue by 2009, according to a new report from market research company Outsell.”

Condé Nast Looks for Online Audience Before Revenue

CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue

Facebook to Leverage “Social Graph” in Advertising

Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising