Did you feel that cultural shift? Yes, Oprah is now on YouTube. Four observatons of her first video: Oprah now has a YouTube channel Oprah is shooting videos herself Oprah is showing you behind the scenes (unproduced) footage Oprah featured YouTube “celebrities” on her show
Month: November 2007
Blogging Journalists: Advertising is not the Enemy
Robert Niles explains why journalists who have their own blogs are not “selling out” if they put advertising on their site: “You’re not selling out. In fact, ads on your site are not a “sell out” but a way to buy into the ability to do even more thorough and better-informed journalism for your readers.”… Continue reading Blogging Journalists: Advertising is not the Enemy
The Best Ways to Leave a Comment on a Blog
Darren Rowse shares 11 Tips for Getting Your Comments Noticed on a Popular Blog. Be the Early Bird Share an Example Add a Point Disagree Write with conviction, passion and personality Use Humor Ask a Question Formatting Comments Helpful Links Comment Length Lists/Break it down
Trust in Advertising: Facebook, MySpace and Social Ads
Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on: “Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own… Continue reading Trust in Advertising: Facebook, MySpace and Social Ads
Newspapers Band Together to Reclaim Ad Revenue
Some large newspaper brands are banding together to reclaim their ad revenue: “Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
Got $40 Million to Spare? Launch a Magazine.
Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future: “…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think… Continue reading Got $40 Million to Spare? Launch a Magazine.
Will “Page Views” Kill Journalism?
Jon Friedman is afraid that “most popular articles” listings on websites will adversely affect journalism: “The worst aspect to these lists is the fear that journalists, trying to win favor with their business-conscious editors, will lower their standards and write top-40 stories instead of pieces with actual depth.”
Turning a Newspaper into a “Community-Driven” Website
Mark Glaser looks at how the San Jose Mercury News is changing the meet the needs of its readers. His advice: “Don’t just run focus groups or surveys; get passionate people in your community of readers on board from the start. And get their input at the start, in the middle, and all the way… Continue reading Turning a Newspaper into a “Community-Driven” Website
For One Brand: The End of Print… And Web
An interesting print and web shut down: “After nearly 100 years in print, Conde Nast will cease publishing House & Garden with the magazine’s December issue, WWD reported. Unlike previous such closures of print where the site lives on, in this case the site, houseandgarden.com will also be closed.”
Google Shares the Love on Innovative Cell Phone Partnerships
Google avoids creating their own cell phone, but may reap greater success than a single moble device ever could: “…the Internet giant has cemented an alliance with 33 partners, the question is whether they will follow through on its attempt to change the rules of the game.” “After months of anticipation, a group including Google… Continue reading Google Shares the Love on Innovative Cell Phone Partnerships