Hyper-local content seems to be all the rage now-a-days, with reports from all over the web: Search Engine Watch reports on Yahoo’s focus on local, which includes the addition of “social” functionality to its web untilities: “The data supports the idea that local is going to become a very active space. People are eager and… Continue reading Hyper-Local Getting Hyper-Exposed
Month: January 2007
The iPhone Effect
Last week I talked about Apple. As you probably know, they announced the iPhone this week. I want to look at this topic in two ways – both which affect media and journalism. Mobile Web and Local Search The mobile web will not just change how we get information, it will change the way we… Continue reading The iPhone Effect
10 Ways to Increase Newspaper Readership & Revenue
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue
10 Ways to Increase Newspaper Readership & Revenue
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue
Traditional Journalists Embrace New Media, and New Journalism
The New York Times takes a deeper look into “The Politico,” a new website that is attracting veteran political journalists, and upstarts alike. The sites financier describes the attraction to the new venture: “Newspapers have to be all things to all people… On the Internet, there is no one site that delivers everything. It’s broken… Continue reading Traditional Journalists Embrace New Media, and New Journalism
Placeblogging: Hyperlocal Content Starts to Snowball
Fred Wilson talks about one of the biggest buzzwords in online media: hyperlocal content. It now has a new name, placeblogging, but it still remains one of the most talked about way that newspapers and media players online can differentiate themselves and capture a market. Fred muses on why aggregators of blogs by location will… Continue reading Placeblogging: Hyperlocal Content Starts to Snowball
Social Networking Continues to Grow
Yahoo! has purchased MyBlogLog, a site that makes social networking even more so. The site: “…enables readers to leave information about themselves, building social networks on blogs and on social networking sites. From a business perspective, Mybloglog also looks at reader behavior inside blogs, like what is being read and where readers go next, delivering… Continue reading Social Networking Continues to Grow
Studying Social Networking
Pew/Internet has released a study on how teens use social networking sites. Even if you are not concerned with this audience, it is insightful to realize how their current online habits will translate to changes in the media world and the workplace in the future. Some stats: More than half (55%) of all online American… Continue reading Studying Social Networking
Social Media is like Traditional Media After All
Scott Karp takes a look at what it takes to be successful in social media, and finds that it is not much different from traditional media. He looks at Digg.com, and analyzes their top users – those who have had stories reach the Digg homepage more than three times. “…being successful on Digg is hard… Continue reading Social Media is like Traditional Media After All
The Evolution of Reporting
Andy Abramson proclaims: “…we have entered an era of “Instant Jouralism” and of “just in time” distribution of news content.” His reflections center on the Consumer Electronic Show (CES) that is happening this week in Las Vegas. “It’s the “new instant journalists,” even those without press passes, who will be wandering the halls at CES… Continue reading The Evolution of Reporting