New media companies like Google aren’t resting on their laurels: “Google Inc. has accelerated its efforts to sell advertising for magazines and newspapers while continuing to gear up for potentially lucrative opportunities in broadcasting and mobile devices, Chief Executive Officer Eric Schmidt said Thursday.” The company is also looking at revamping its many products in… Continue reading 7 Reasons Journalists Should Blog
Month: October 2006
Innovation as Journalisms Savior
Jeff Jarvis has a scathing reply to a recent report that details ideas for the transformation of the newspaper industry. From Jeff: “…the real problem the report exposes is cultural inertia, the inability to think in radically new ways and to blow up old assumptions. I feared when the project was announced that they saw… Continue reading Innovation as Journalisms Savior
Evolution of Trust in Media
A new survey looks at the evolution of trust in the media: “Consumers trust traditional media over blogs, podcasts and other Internet-only publications for information on major news events, like pandemics and natural disasters, according to the results of a recent survey.” This was not surprising to me, because it looks at a very particular… Continue reading Evolution of Trust in Media
Newspaper Launches Text-to-Audio Feature
Some innovation for online newspapers: “The Washington Times has launched a new online feature that automatically translates all of the newspaper’s staff-written content, as well as some AP content, into streamed audio and MP3 files, allowing users to listen to articles they would normally read in the print version or online.”
Leveraging Content Channels on the Web
Hayden Shaughnessy looks at new types of content that are unique to the web. He explains the following: Online newspapers Channel Aggregators Social bookmarking Content Re-use New Search Engines Wikis Accidental Content Sites IPTV (Television over IP networks) Personal TV and Citizen TV. User content TV Corporate and political TV Live Performance Games and Virtuality… Continue reading Leveraging Content Channels on the Web
Online Newspaper Readership Up 31%
From Reuters: “The average number of monthly visitors to U.S. newspaper websites rose by nearly a third in the first half of 2006, a study released on Wednesday said, though print readership at some larger U.S. newspapers fell.”
Social Media Fragmenting Audiences
Publishing 2.0 reports on reasons for changes in the ad industry: Mass advertising of mass brands is dying Audiences are fragmenting at an exponential rate The share of media time spend online is rapidly growing Online video has arrived Google has made billions on direct response advertising, finally realizing the promise of the Web to… Continue reading Social Media Fragmenting Audiences
For One Company: Magazine Ad Spending Drops 78%
Burger King marketing chief Russ Klein made some interesting statements in today’s Wall Street Journal regarding the companies drastic move of ad dollars from print and TV to online and emerging media: “We weren’t going to wait around for the traditional measurement systems to catch up with it. The eyeballs have already moved. …Plenty of… Continue reading For One Company: Magazine Ad Spending Drops 78%
Does the Web Trump TV and Print for News & Information?
The Christian Science Monitor looks at changes in the print publishing industry, focusing on a trend: “It’s not how many subscribers you have; it’s who they are.” “Among newspapers, the rise of the elite media can be seen in the growing and increasingly nationalized circulations of The New York Times and The Wall Street Journal.… Continue reading Does the Web Trump TV and Print for News & Information?
8 Ways to Monetize Social Networks
Fred Stutzman takes a look at the ways to monetize social networks. His list includes: Ads Product affiliation groups Partnership Opportunities Micropayments User payments/gatekeeping fees Exogenous or alternative markets Brokering of trust The negotiation of community Brilliant commentary, and he spends a lot of time focusing on the true value of these networks and how… Continue reading 8 Ways to Monetize Social Networks