Evolution of Trust in Media

A new survey looks at the evolution of trust in the media:

“Consumers trust traditional media over blogs, podcasts and other Internet-only publications for information on major news events, like pandemics and natural disasters, according to the results of a recent survey.”

This was not surprising to me, because it looks at a very particular scenario: breaking news about major world event. These sources may be the first step, but as the event continues, I would imagine the prominence of other news sources grows.

Looking forward, people expect changes in their own behavior:

“Some 52 percent of consumers said they believe they will continue to place the most trust and reliance in traditional news sources, but 35 percent expected to primarily trust and rely on emerging media (Internet pundits, citizen journalists and bloggers) in the future. Thirteen percent anticipated trusting and relying mostly on emerging media.”

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