Why Some Social Networks Will Fail

Jason Dowdell has some interesting commentary on why the website Digg.com will fail. Digg has become a lightning rod online, and many other sites are working on Digg-like functionality for their sites. Digg allows users to post links to articles, and then other users vote which stories should make it to the homepage. The more votes, the higher your story gets in the ranking.

But Jason has discovered that Digg can be controlled by “Digg Gangs,” and that:

“… a select few groups are controlling the contents of various sections.”

This also points to potential threats to a business model that is based on user data or user input.

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