News Revolution (again)

Dave Winer has caused a stir again. He has been setting up easy, readable news feeds from top news sites & blogs, that display well on your PDA, mobile phone, or blackberry. Ewan MacLeod has a great write-up of why this is important.

Why does it take someone to do this out of frustration? Don’t these media companies understand that they are not serving these niches very well? And I would imagine these are not niches that you want to ignore. Who uses PDA’s and Blackberries the most? I have no stats, but I would bet it would be executives, business travelers, etc: people that advertisers tend to want to target, and media companies covet.