Web Trends

Two new reports out: Current demographics of internet users Online Classifieds Increase in Popularity; Category Visitation Surges 47 Percent in the Past Year Greg Sterling offers his thoughts on state of classsified: “Obviously newspapers have to make some bold moves online (beyond their existing vertical relationships) to build their destination consumer traffic and/or find additional… Continue reading Web Trends

Can You Trust Web Metrics?

Heather Green from Business Week looks into the three major web metrics providers, Alexa, comScore and Hitwise, and reviews what people are saying about what you can and can’t trust in their numbers, in Traffic Statistics Online and the Importance of Triangulating. Similar issues were raised earlier this week when Technorati’s Dave Sifry shared stats… Continue reading Can You Trust Web Metrics?