Good Content Needs Good Distribution

BusinessWeek talks about how content alone will not bring success to media companies – distribution is key: “What works for a media company’s stock price right now is the whizbang pairing of content with some kind of next-generation distribution.”

Old Media Meets New Media

A report that traditional media companies are doing better online that previously indicated: “There has been a lot of handwringing about media companies not making any money in the online world but what the data show is that their position is better than we would have assumed. Traditional media firms have worked hard at finding… Continue reading Old Media Meets New Media

Media & Marketing

Publishing 2.0 looks at the convergence of media and marketing: “It used to be that media was strictly a delivery mechanism. Now that media is becoming a two-way, participatory, community-driven 2.0 entity (MySpace, YouTube, blogs, etc.), media companies can do more than just deliver messages — they can create services across the entire marketing services… Continue reading Media & Marketing

Attention Overload

I thought this was a fascinating look at how to think of readers in an environment where so many things are competing for their attention. 

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Categorized as media

Solving a Problem No One Has

Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has

Magazines Target Students with Digital Editions

The New York Times reports on a new initiative: “A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert… Continue reading Magazines Target Students with Digital Editions

Newspaper Battle for Online Marketshare

The BBC looks at people’s expectations when it comes to the words “news” and “free”: “This is a generation who grew up with the world wide web. They usually get their news delivered to them in their e-mail inboxes or at the click of a button. It is difficult to persuade young people that news… Continue reading Newspaper Battle for Online Marketshare