BusinessWeek talks about how content alone will not bring success to media companies – distribution is key: “What works for a media company’s stock price right now is the whizbang pairing of content with some kind of next-generation distribution.”
Category: media
Old Media Meets New Media
A report that traditional media companies are doing better online that previously indicated: “There has been a lot of handwringing about media companies not making any money in the online world but what the data show is that their position is better than we would have assumed. Traditional media firms have worked hard at finding… Continue reading Old Media Meets New Media
Media & Marketing
Publishing 2.0 looks at the convergence of media and marketing: “It used to be that media was strictly a delivery mechanism. Now that media is becoming a two-way, participatory, community-driven 2.0 entity (MySpace, YouTube, blogs, etc.), media companies can do more than just deliver messages — they can create services across the entire marketing services… Continue reading Media & Marketing
Attention Overload
I thought this was a fascinating look at how to think of readers in an environment where so many things are competing for their attention.
Web 2.0 Bubble
I am seeing signs that we are definitely in a Web 2.0 bubble. But I am also beginning to recognize who will survive. In a culture where publishers and media companies are rapidly shifting strategies, there is a lot to learn from those on the cutting edge – the tech industry. You see, people are… Continue reading Web 2.0 Bubble
Solving a Problem No One Has
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Magazines Target Students with Digital Editions
The New York Times reports on a new initiative: “A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert… Continue reading Magazines Target Students with Digital Editions
Be Gentle with the Social Media
A couple follow ups to yesterday’s post on social media, and hiding behind a screen name: Jeff Jarvis lays down the law in terms of journalists hiding behind screen names Pete Blackshaw from Advertising Age worries about marketers undoing social media
Newspaper Battle for Online Marketshare
The BBC looks at people’s expectations when it comes to the words “news” and “free”: “This is a generation who grew up with the world wide web. They usually get their news delivered to them in their e-mail inboxes or at the click of a button. It is difficult to persuade young people that news… Continue reading Newspaper Battle for Online Marketshare
Media Reach: Print & Web
The Audit Bureau of Circulations is working on a new way of reporting media’s reach by “…combining the publication’s print readership with a day’s worth of its Web site traffic.” Steve Rubel would like to see it taken a step further: “It seems to me that advertisers would benefit from having a similar system to… Continue reading Media Reach: Print & Web