Last week, I talked about streams that inundate your customers, your audience, and likely, your day as well. Today, I want to discuss barriers that prevent many businesses from creating sustainable revenue streams that are based on serving customer needs. Lately, I have been rethinking everything about how I do my job. This is why:… Continue reading Creating Great Products: Listen. Listen. Do.
Your customers, your audience and your business partners are all swimming in streams – streams of information, of communication, of work, of worries, of goals, of distractions… and let’s face it, some of these folks are drowning in these streams. They might be trapped in currents that inundate, disorient, and keep the safety of land… Continue reading The Barriers to Reaching Your Audience & Customers
I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community
If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession
Heard any bad news lately? Seems it is all bad, and I don’t think the post-holiday doldrums of January will make anyone feel much better. But I wanted to take a moment and take stock of what the reality of our situation really is. First, an overview of recent news: The economy is tanking! It’s… Continue reading It’s the End of the World as We Know It, and I Feel Fine.
I have been thinking a lot about numbers lately. Probabilities, assumptions, expectations, performance, segments, success, failure, improvement, and so many of the other things that we can use numbers for. One project I am working on right now is to create a model for a weekly web analytics report for editors. With the help of… Continue reading 10%
A field director for Barack Obama’s campaign described the key ingredient to their success in a recent New Yorker article: “We had the best data operation of any campaign. You can have the most inspirational candidate, you can have the best organizing philosophy in the world, but if you can’t organize your data to take… Continue reading Getting Closer to Readers and Customers
I have been reading and re-reading Seth Godin’s new book Tribes, and am inspired by so many ideas he discusses. One of them is that: There is little difference between being average and being mediocre. He talks about how many companies create products that are created for the "average" customer because this is the safest… Continue reading Creating Remarkable Products
Engaging readers online is a challenge. So many fish in the ocean… how does a publisher capture their attention and convert that moment of interest, into a daily habit? And let’s face it, publishers are not without ideas. Brands have worked hard to create online content of the highest quality, and has packaged and repackaged… Continue reading Simplifying and Integrating
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans. Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond. FACEBOOK CHANGED… Continue reading Facebook Changed My Life. It Can Change Your Industry.