I want to take a look at how two websites covered a single live event, and identify the pros and cons in each reporting style. The event: Macworld keynote with Steve Jobs, CEO of Apple. Steve’s presentation is known for compelling product announcements, and as one of the best presentations in consumer electronics that you… Continue reading Live Blogging a Conference or Event: Learnings from Macworld
As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder: What are the limits to human attention span? How does one weed through it all to find quality content? How on earth can all this be monetized through display advertising? That last one… Continue reading It’s Not About Capturing Eyeballs, But Spreading Influence
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation
Where does journalism end, and community begin? Let’s take a look at one article, and see what the future could hold. Last Sunday, The New York Times printed an article in their Parenting column titled: “Limiting Teenage Drinking, or Trying. The article did two things: The author illustrated the reasoning behind rules in his household… Continue reading Where Does Journalism End and Community Begin?