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Widgets Hold the Key to Social Network Success

Widgets Hold the Key to Social Network Success

by Dan Blank on November 29, 2007

USA Today illustrates how widgets are catapulting some small companies into success:

“For nearly a decade, GarageBand.com was the quintessential struggling Web company, barely hanging on as it burned through $17 million. Until widgets.”

“Since it developed a widget, one of the mini-Web applications now flourishing on Facebook and other social-networking sites, the company — renamed iLike — has become an overnight sensation.”

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