News of the Week

Reinventing Journalism On The Web: Links As News, Links As Reporting
“The idea is that journalists, editors, and newsrooms need to LEVERAGE the web, leverage the network to help them do more — in so many cases now, with less.”

Media Advertising on a Downswing
“Some [magazines] are seeing the bottom fall out of their ad page counts. The first quarter of 2008 is already looking dismal, following a tough fourth quarter.”

Are Social Networks Good for Society?
Has social networking technology (blog-friendly phones, Facebook, Twitter, etc.) made us better or worse off as a society, either from an economic, psychological, or sociological perspective?

Keyword Research for Bloggers: A Comprehensive Guide
“Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers.”

Blogger vs. Journalists
Some interesting accusations were made this week along the bloggers vs. journalists debate. Its an interesting conversation.

Media Work Force Sinks to 15-Year Low
“One in four media jobs have disappeared since 2000.”

A New Strategy at the O.C. Register
“The Register is working to deliver news in a variety of ways to respond to reader and economic demands.”

How, and Where, to Hyperlink Within a News Story
“The three principle reasons for hyperlinking within an article are to cite an attribution, to provide context for an article, and to reward readers with an “easter egg.”

5 Videoblogs That Do It Right
“A common thread with these standout vlogs is higher production values, concise and effective communication, and consistency in content.”

What makes a Successful Marketing Campaign on Social Networks?
“Sadly, many brand are going to do it wrong, by wasting resources, or embarrassing their brand with a campaign that doesn’t fit the needs of a community.”

11 Things To Know About Semantic Web
Web 3.0 enables the transition from “structure upfront” to “structure on the fly.”

Meredith President: ‘We Don’t Hire Editors Anymore’
“[Meredith] invested in its interactive and integrated marketing businesses—spending roughly $600 million since 2002 on launches, acquisitions and building out its existing Web sites, Griffin said, as well as redefining its editorial hiring approach. “We don’t hire editors anymore,” he said. “We hire content strategists.”

Google Launches AdSense for Video
The company looks to make it easy for people to monetize and distribute their videos.