I have been wondering how many parts of a newspaper can be outsourced. One paper is beginning to find out: “The Sacramento Bee is outsourcing some of its advertising production work to India. The newspaper plans to eliminate half its artist jobs by next summer…” “In August, [they] outsourced circulation customer service to an Illinois… Continue reading How Many Parts of a Newspaper can be Outsourced?
Month: December 2007
The Value of “Seemingly Unimportant Conversations”
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t: “…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”
The Marketing Shift From Messages People Don’t Want to See
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies: “Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they… Continue reading The Marketing Shift From Messages People Don’t Want to See
Online Content Creators Find it Hard to Turn Page Views into Dollars
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts: “There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but… Continue reading Online Content Creators Find it Hard to Turn Page Views into Dollars
Communities and Magazines
I wanted to share just one example from my life where the web has altered my need for magazines. I will also look at how magazines can evolve to serve their audiences in new ways as their behavior changes. One of my hobbies is an obsession with stereo equipment. There is a whole culture built… Continue reading Communities and Magazines
Facebook: The Fickleness of Social Network Success
This snowy Monday morning has several folks thinking about the incredible backlash that Facebook is experiencing due to its “Beacon” service, which is an attempt to monetize the site: Scott Karp: “Facebook Beacon, currently in the process of going down in flames, is a classic case of overreaching… Facebook overreached because it’s acting like a… Continue reading Facebook: The Fickleness of Social Network Success
The Difference Between MySpace and Facebook
A new report looks at how social networks differ. An interesting difference between MySpace and Facebook: “Facebook is viewed as “real identity”, whereas MySpace is “fanntasized identity”
Are Media Companies Hurting Their Online Growth Potential?
It seems that media companies may be hurting their online growth by treating it as second fiddle to their traditional revenue streams: “Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling… Continue reading Are Media Companies Hurting Their Online Growth Potential?
Leveraging Keywords to Score Better in Google
Dee Barizo shows us how to use keywords to help move your website up in the Google search results. Three tactics: Change the Title Tag and the Meta Description Tag Insert the Keyword in the Body Text Build Links with Appropriate Anchor Text
What The New York Times Looks for in a Young Journalist
Fiona Spruill, editor of the Web newsroom for The New York Times shares a bit about their integrated newsroom, and what they look for in new hires: “Our Web newsroom is closely integrated with the print newsroom, so I am looking for people who can flourish in both worlds and who I could see fitting… Continue reading What The New York Times Looks for in a Young Journalist