Technology is not the Problem

The New York Times speaks with Donald Norman, a cognitive scientist who is a professor at Northwestern. He has an interesting take on how we look to technology to solve problems, when the focus should be on the behavior of people. I think it is insightful when thinking about how to build a great community on the web:

“Our frustrations with machines are not going to be solved with better machines,” Dr. Norman said. “Most of our technological difficulties come from the way we interact with our machines and with other people. The technology part of the problem is usually pretty simple. The people part is complicated.”

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