Tara E. Hunt explains to marketers why people are disenfranchised with their brands:
“Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then go off and recommend them to others they have RELATIONSHIPS with. Those pop up ads? Billboards? Television commercials? They are just interrupting people, which ends up annoying them. Do you stay in a RELATIONSHIP with someone you are annoyed with? Nope.”