Trust in Advertising: Facebook, MySpace and Social Ads

Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on:

“Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own trusted networks, resulting in trusted word-of-mouth. Brands can also self-manage their own campaigns, and there’s some unique opportunities for eCommerce widgets or applications to be part of this formula.”