Continued Growth is Elusive for Online Travel

The online travel business is experiencing a loss of customers, and potential financial difficulties in the future. While sales are still up, it seems to be an industry crying for continued innovation in order to grow:

“The search engines of travel sites do not do enough to take other factors into consideration, Mr. Harteveldt said. “Nowhere can you say, ‘I have this amount of money to spend on a trip. These are my interests. This is where I live. Show me my options,’” he said. “Whereas online retailers have done a much better job of improving the shopping experience in recent years, the travel industry has been standing still.”