Newspaper Rethinks How it Can Best Serve it’s Community

The Mercury News newspaper is exploring how it can better serve its community in the digital age:

“The American newspaper industry is in transition, adjusting to a world in which new technologies allow news and information to flow in many forms…””We’ve launched a major rethinking project to determine the role we’ll play in our community as a trusted news and information source, in print and online…” “For weeks, teams of professionals from all divisions of the Mercury News have been interviewing local people about how they use media, where they get information and what they need from their information providers.”

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