How the Change in Media is Affecting Journalists

I Want Media interviews author Mark Deuze, who looks at how the lives of journalists and anyone working in media is changing:

“What is changing is an acceleration of things that have been happening for a while — media convergence and integration coupled with disintegration, disruptive technological change, continuous market fragmentation.”

“This is being brought about by one fundamental and massive change: the entrance of a new generation of consumers who at times refuse to behave like an audience and instead prefer to act as producers themselves.”

“Consumers are creating video game modifications that have become commercial hits, viral advertising campaigns that are televised during the Super Bowl, and citizen journalism sites that are powerful enough to upend the careers of established newsmen like Dan Rather.”

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