Content Creators: More Options for Distribution

As the creators of South Park are inking a new deal with Viacom to distribute their creation online, they are proving that content creators hold the upper hand over traditional media distributors.

“In a joint venture that involves millions in up-front cash and a 50-50 split of ad revenues, the network and the two creative partners have agreed to create a hub to spread “South Park”-related material across the Net, mobile platforms, and video games.” 

““The landscape has shifted dramatically,” Mr. Herzog said. “The way of the Web seems to be, there’s a very low barrier to entry, so you don’t need, necessarily, a major media company to be in business, or a movie studio, or whatever it is — you just need to be able to set up shop and go.”