Time Inc. Finds Rough Waters in Print and Online

Matthew Flamm of NewYorkBusiness.com looks at Time Inc.’s difficulty in both web and print:

“Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago, and Fortune, Money and Business 2.0 have suffered double-digit advertising slides in the first half. But the decline of some of Time Inc.’s core print properties is an old story at the company.”

“A more troubling issue is that even with traffic increasing at key Web sites and an all-hands-on-deck approach to reinventing itself as a multiplatform content company, ad revenue at the No. 1 magazine publisher grew only 1% in the second quarter. For a business under pressure, that’s not good enough.”