Why Hyperlocal News Fails to Catch On

Scott Karp explains why “hyperlocal” web content is failing to catch on:

“The problem with all the thinking on hyperlocal is that it’s focused on what we think people need, i.e. more local news reporting, not what they want, i.e. help getting things done…”

“That doesn’t mean that hyperlocal can’t evolve in the 2.0 era — but it needs to do so with a keen understanding of how the Web works, and not a nostalgia for how local newspapers used to work.”

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