Online Trends Change the Marketer’s Toolbox

Daniel Riveong whittles down the recent trends shaping online marketing. Included on his list:

  • Long tail media consumption means more effort on the part of marketers for a “grand strategy” vision.
  • Return on investment is taking more prominence in the C-level space, helping shape product development, internal culture and budgeting.
  • Social media is diversifying the types of media being consumed and making marketers have greater engagement with the customer audience and moving from brand control to brand management.

(link via Jeremiah)