Read/Write Web reports on a recent talk on widgets.
“Some remarkable CPMs are being driven now by widgets… widgets have the potential to get a lot more traffic than your web site…”
Fred Wilson has four rules for his approach to creating and monetizing widgets:
- Microchunk it – Reduce the content to its simplest form.
- Free it – Put it out there without walls around it or strings on it.
- Syndicate it – Let anyone take it and run with it.
- Monetize it – Put the monetization and tracking systems into the microchunk.