Are Widgets Traffic Magnets?

Read/Write Web reports on a recent talk on widgets.

“Some remarkable CPMs are being driven now by widgets… widgets have the potential to get a lot more traffic than your web site…”

Fred Wilson has four rules for his approach to creating and monetizing widgets:

  1. Microchunk it – Reduce the content to its simplest form.
  2. Free it – Put it out there without walls around it or strings on it.
  3. Syndicate it – Let anyone take it and run with it.
  4. Monetize it – Put the monetization and tracking systems into the microchunk.

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