Marketers to Give Traditional Media the Cold Shoulder

A team of advertising and branding luminaries were polled by BusinessWeek on the future of marketing & advertising, with some compelling answers:

  • Online branding will represent the largest percentage increase in spending this year.
  • Direct marketing and online research give marketers the most confidence in their respective ROI metrics.
  • TV, newspapers, magazines and radio will take the biggest hit in marketers plans for the upcoming year.