Surviving Web 2.0

As startups and large media companies pile-on with new web 2.0 sites and services, Read/Write Web looks at 6 lessons for survival online: Divide and Conquer, Differentiate or Die. Generally Speaking, the Smaller the Niche, the More Loyal the Users Become. Focus. No Small Market is Small Enough. Mind Numbingly Simple. Bubble Burps.

The Internet as LEGO’s. Yahoo! Launches Pipes

Yahoo! has released Pipes, which lets you “remix feeds and create new data mashups in a visual programming environment.” Tim O’Reilly describes Pipes this way: “They allow developers to use two websites in a way that their creators didn’t quite intend, which extends them and makes them more useful. But mashups have generally been limited… Continue reading The Internet as LEGO’s. Yahoo! Launches Pipes

The New Model for Publishing

BusinessWeek has a good overview on John Battelle’s Federated Media: a company that is forging a new model for publishing. “The Sausalito (Calif.) startup is signing up hundreds of the best [blogs] and selling their ad space to brand-name advertisers such as IBM (IBM ), Absolut, and Hewlett-Packard (HPQ ). Federated Media doesn’t own the… Continue reading The New Model for Publishing

Can You Earn a Living Through Blogging?

The Christian Science Monitor digs into the publishing revolution, and how easy it can be to earn money online through your writing, videos, or other media. Some excerpts: “The rise of what’s known as contextual advertising has created a 21st-century version of royalties that’s reaching deep into the ranks of amateurs and hobbyists. It points… Continue reading Can You Earn a Living Through Blogging?

Online Marketing, Where the Dollars Will be in 2007

eMarketer reports on where marketing dollars were spent online in 2006, and where they will go in 2007. Some findings from the early adopters of the online marketing world: Marketers expect overall online spending to rise slightly from 47%. Search engine optimization (SEM) showed the biggest jump in 2006. Marketers like house e-mail lists, but… Continue reading Online Marketing, Where the Dollars Will be in 2007

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Rethinking Headlines: How SEO is Changing the Balance of Media

As journalists, bloggers, and content producers for the web carefully construct their headlines in order to attract traffic from search engines, CNET reports on the success that they have seen. The reason for the change? “Pithy, witty and provocative headlines–the pride of many an editor–are often useless and even counterproductive in getting the Web page… Continue reading Rethinking Headlines: How SEO is Changing the Balance of Media

Yahoo! Reaches Further – Local Mashups

It seems Yahoo is not only creating new brand destinations, but they are leveraging content streams to create homepages based on location as well. Our City: Bangalore is still being tested, but represents another way embracing mashups and niche content.