Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue:
- Copy and build from the industry leaders.
- Don’t hire print-focused employees.
- Hire a hot-dog programmer, one way or another.
- Find (free or cheap) help and go crazy with experimentation.
- Make a class assignment.
- Join forces with other small papers.
- Develop lots of localized online communities.
- Utilize the camera-toting army.
- Mix up professional and citizen reporting.
- Play off of what else is available online.