Studying Social Networking

Pew/Internet has released a study on how teens use social networking sites. Even if you are not concerned with this audience, it is insightful to realize how their current online habits will translate to changes in the media world and the workplace in the future. Some stats:

  • More than half (55%) of all online American youths ages 12-17 use online social networking sites.
  • Older teens, particularly girls, are more likely to use these sites.
  • 66% of teens who have created a profile say that their profile is not visible to all internet users. They limit access to their profiles.
  • 48% of teens visit social networking websites daily or more often; 26% visit once a day, 22% visit several times a day.