Link Prudes

Paul Conley has a few interesting comments about publishers who are shy about including links within stories that take you to other websites:

“It seems Crain Communications has decided that its Web sites are, in fact, part of the Web. The company has begun using external links in its articles.”

In another entry, he finds fault with a story that refuses to attribute a mysterious published report:

“…time and time again I’ve complained that some B2B publishers still haven’t learned to insert any links, let alone agnostic ones… But what could possibly justify withholding the single most important piece of information about a summary from our readers?”

Paul makes some excellent points. The web gives publishers incredibly powerful tools for their reporting, but many are so scared of losing market share or revenue, that they are actually hurting themselves.