The Year of User-Generated Content & Web 2.0

In case anyone missed the past year, the reflections are starting to pour in. Read/Write Web has a great overview on the state of the online world, covering topics such as: Social networks RSS Web 2.0 Google VC money Localization Widgets Online video Blogs …and so much more. I was surprised the word “aggregation” didn’t… Continue reading The Year of User-Generated Content & Web 2.0

Blogs Influence Still Growing

Steve Rubel looks at the numbers concluding: “blogging may be peaking.” However, this does not tell the whole story for a medium that is still maturing, and growing in influence: “To me it says that we might be at the point where every individual who wants to publish a blog actively may already have one.… Continue reading Blogs Influence Still Growing

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Online Services a Boon to Traditional Media

Business 2.0 looks at how YouTube may is helping traditional media gain marketshare online, and regular TV as well. “An experimental “brand channel” YouTube launched in mid-October for CBS (Charts) in the hopes that it would become the model for other old media partnerships.” “In return, the media company gets to sniff around YouTube for… Continue reading Online Services a Boon to Traditional Media

Are Media Companies Leaders, or Followers?

Week after week, I link to articles that profile the massive changes going on within media and journalism. Each illustrates companies and people who are coping with a change in their industry that they are forced to endure. Perhaps these changes are discussed as “opportunities” in some articles; in others, but in many, they are… Continue reading Are Media Companies Leaders, or Followers?

Social Media Turning into Commercial Media

Scott Karp discusses how online communities may be gamed by some, in order to unlock their traffic driving potential: “…we just need to remember how quickly “social” can become “commercial” and managing the “community” can become managing the “marketplace.”

Ad Spending Moving Online, Away from Traditional Media

Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media