A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of. The Washington Post reports on Google’s expansion of their newspaper ad program: “Now, two months into… Continue reading Google to Expand Newspaper Advertising Program
Social Media: A New Era
By now you have heard that ‘You’ are Time’s person of the year. The Christian Science Monitor has an interesting take on what this really means. After going through a series of statistics that illustrate that few are actually using social media in any serious way, they conclude: “What the media revolution and Web 2.0… Continue reading Social Media: A New Era
Wall Street Journal: “Interpretation is Key” in Reporting
A video preview of the newly redesigned Wall Street Journal gives us some insight into how they view journalism’s evolution in today’s world of information overload and multimedia lifestyle. Gordon Crovitz, Publisher of The Wall Street Journal says that readers want more help in cutting through information overload, to know what the news really means,… Continue reading Wall Street Journal: “Interpretation is Key” in Reporting
Consumerism & Journalism: Why Negative Demand Doesn’t Matter
Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter
Consumerism & Journalism: Why Negative Demand Doesn’t Matter
Doc Searls reflects on the negative demand for advertising and messages – and that relating to customers is the approach companies should be taking. I want to look at this in two ways: Consumerism Journalism Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know… Continue reading Consumerism & Journalism: Why Negative Demand Doesn’t Matter
Press Releases Get “Social.” Um, no.
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.
Media Companies Unite, Hold Hands, and Dive into Online Video
Variety looks at attempts by large media companies to unite online to take control of their content and create a competitor to YouTube. Jeff Jarvis calls this the creation of TheirTube. In other words – creating something on their own terms, instead of the terms of their audiences needs and preferences. Jeff, as usual, has… Continue reading Media Companies Unite, Hold Hands, and Dive into Online Video
Online Embrace: The Wall Street Journal Evolves
Mark Glaser takes a look at the embrace between the Wall Street Journal and the web: “But much has changed in the past year as the American business-news leader has launched blogs , boosted its podcasts , and even dabbled in regular video reports , with 50 new clips added per week. And what started… Continue reading Online Embrace: The Wall Street Journal Evolves
Online Surpasses Newspapers in Recruitment Advertising
Alan D. Mutter reports on how the web is affecting traditional media: “Employers spent more money on Internet recruitment advertising than in newspapers in 2006, making this the first time any of the traditional newspaper categories has been surpassed by the digital media.” The article continues: “All the newspaper revenue sources are under increasing pressure.”… Continue reading Online Surpasses Newspapers in Recruitment Advertising
Deep Trouble for Deep Links
CNET is reporting on a recent court judgement preventing deep linking to webcasts. This case in particular deals with linking directly to supercross motorcycle videos, bypassing the sponsors who paid to be on the official site with the videos. The article looks at a few sides of the issue, and other recent legal cases involving… Continue reading Deep Trouble for Deep Links