Communal, Specialized, and Personalized Experience in Media

Scott Karp askes, “Is News A Fundamentally Shared, Social Experience?” His theory: “Despite all the hype about the “user in control,” purely personalized news may be too much control, a slippery slope that leads to solipsism. The proverbial “water cooler” is symbolic of our fundamental need to share the news, to validate our experiences by… Continue reading Communal, Specialized, and Personalized Experience in Media

Hearst Magazines Now Taking Digital Seriously

Cathleen P. Black, president of Hearst Magazines reflects on their web strategy: “…never viewing digital inventory as the value-added piece of an ad-page deal, said Ms. Black, calling magazines’ obsession with advertisers’ page schedules “almost a relic.” Their five goals for digital: Transforming existing sites into the best possible properties. Using the web to drive… Continue reading Hearst Magazines Now Taking Digital Seriously

Will Future Journalists be Prepared for Media Reality?

Mindy McAdams doesn’t think that all journalism schools are preparing their students for the realities of online. Commenting on some of the future-journalists themselves: “They are attached to a dream of becoming someone from the past — maybe photojournalist Eddie Adams, maybe gonzo writer Hunter S. Thompson — a journalist who only took pictures or… Continue reading Will Future Journalists be Prepared for Media Reality?

Hyper-Local Getting Hyper-Exposed

Hyper-local content seems to be all the rage now-a-days, with reports from all over the web: Search Engine Watch reports on Yahoo’s focus on local, which includes the addition of “social” functionality to its web untilities: “The data supports the idea that local is going to become a very active space. People are eager and… Continue reading Hyper-Local Getting Hyper-Exposed

The iPhone Effect

Last week I talked about Apple. As you probably know, they announced the iPhone this week. I want to look at this topic in two ways – both which affect media and journalism. Mobile Web and Local Search The mobile web will not just change how we get information, it will change the way we… Continue reading The iPhone Effect

10 Ways to Increase Newspaper Readership & Revenue

Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue

10 Ways to Increase Newspaper Readership & Revenue

Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue

Traditional Journalists Embrace New Media, and New Journalism

The New York Times takes a deeper look into “The Politico,” a new website that is attracting veteran political journalists, and upstarts alike. The sites financier describes the attraction to the new venture: “Newspapers have to be all things to all people… On the Internet, there is no one site that delivers everything. It’s broken… Continue reading Traditional Journalists Embrace New Media, and New Journalism

Placeblogging: Hyperlocal Content Starts to Snowball

Fred Wilson talks about one of the biggest buzzwords in online media: hyperlocal content. It now has a new name, placeblogging, but it still remains one of the most talked about way that newspapers and media players online can differentiate themselves and capture a market. Fred muses on why aggregators of blogs by location will… Continue reading Placeblogging: Hyperlocal Content Starts to Snowball