Brian Solis has a phenomenal post on how social media is affecting marketing. I am always skeptical of “manifestos,” as Brian calls his post, but it is filled with great ideas. “The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed… Continue reading Marketing Needs Social Media
For Retailers: Virtual Dollars vs. Real Dollars
The New York Times takes a look at the value of opening up a retail shop within virtual world Second Life: “This is more about relationship building for us right now, and exposing our brand.”
For Publishers Online: Circulation Could See Wild Mood Swings
Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out to… Continue reading For Publishers Online: Circulation Could See Wild Mood Swings
Newspapers Challenge TV with Online Video
Broadcasting & Cable looks at the rise of online video within newspaper websites: “In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’… Continue reading Newspapers Challenge TV with Online Video
The Joys and Pitfalls of Media Convergence
The New York Times has an interesting article about how the boundaries between different forms of media have disappeared, and one non-profit that is helping to come up with innovative solutions to the most vexing problems for media companies. To start, a sober look at how media has changed: “Today, I watch “Lost” on my… Continue reading The Joys and Pitfalls of Media Convergence
Murdoch: “The Internet is a great leveler”
Wall Street Journal reporters had a chat with Rupert Murdoch, who commented on how the web is affecting traditional media: “We’ve got to find new ways and new business models to get revenues. Or else the world is going to be owned by Google… The Internet is a great leveler. All newspapers count for less… Continue reading Murdoch: “The Internet is a great leveler”
Ads Continue to Encroach on Print Articles
The New York Times reports on a growing trend: ads on the front cover of magazines and newspapers: “Journalists lament the trend as a potential sign that the boundaries between editorial and advertising content are weakening, and because the advertisements reduce the amount of prime space for news and feature articles. But front-page ads seem… Continue reading Ads Continue to Encroach on Print Articles
BusinessWeek Moves Executive Editor From Print to Web
BusinessWeek has moved their Executive Editor John Byrne from the print side over to the web side, indicating the growing importance of the online space for BusinessWeek. “Mr. Byrne will be responsible for the editorial operations of BusinessWeek.com and will guide the further integration and collaboration between the print and online editorial staffs.”
Visual Journalism: Using Maps to Report News
Mark Glaser takes a look at the online mapping phenomenon, with a good overview and a look at how people are sharing data and participating in social networks through them. He also looks at how media companies are using them to provide local information to readers: “The Washington Post’s Local Explorer helps people track crime,… Continue reading Visual Journalism: Using Maps to Report News
The 24 Second News Cycle
The Onion looks at the future of news: “CNN is widely credited with initiating the acceleration of the modern news cycle with the fall 2006 debut of its spin-off channel CNN:24, which provides a breaking news story, an update on that story, and a news recap all within 24 seconds. In addition to creating its… Continue reading The 24 Second News Cycle