Newspapers Challenge TV with Online Video

Broadcasting & Cable looks at the rise of online video within newspaper websites:

“In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’ ratings, newspaper executives are hoping they will help secure their lead over broadcasters in the battle for local ad revenues on the Web.”

Leave a comment